Volume 1 – Issue 1 – Jul 2025 to Dec 2025
Research Paper
Creating the Future: An In-Depth Analysis of Indian Startup Development with a Particular Emphasis on Bangalore and Karnataka
Dr.N.Subbukrishna Sastry
Pages: 1-9
Research Paper
Decoding Competitive Forces: An In-Depth Analysis of Porter’s Five Forces and Its Strategic Implications for the Future
Dr. Parul Tandan
Pages: 10-25
Research Paper
Print Advertising in a Digital Era: A Strategic Analysis of Brand Impact through Business Standard
Dr. Sekappa N. Makkalageri
Pages: 26-36
Research Paper
A Comparative Study of Two FMCG Companies: HUL and P&G in India
Dr.M.Lakshmipathi Naidu
Y.Shivashankarachar
Pages: 37-43
Book Review
Decoding the Magic of Selling: A Review of Subroto Bagchi’s Sell: the Art, the Science, the Witchcraft
Dr.Parul Tandan
Pages: 44-46
Book Review
Strategic People Power: A Review of Gary Dessler’s Human Resource Management
Dr.R.Savitha
Pages: 47-50