Volume 1 – Issue 2 – Jan 2026 to Jun 2026
Research Paper
An Analytical Study of Digital Advertising, Online Reviews, and Customer Loyalty in Food Delivery Applications
Pages: 1-11
Research Paper
AI in Digital Marketing and Consumer Analytics: Fostering Sustainable Marketing and Customer Experience within the Indian FinTech Sector
Pages: 12-23
Research Paper
A Generational Study on Workplace Behaviour and Motivational Drivers: A Comparative Analysis of Gen Z and Millennial Employees
Pages: 24-33
Research Paper
An Empirical Study on the Effectiveness of Artificial Intelligence in Detecting Financial Fraud in Private Banks in Bangalore, Karnataka
Pages: 34-39
Research Paper
A Roadmap to Develop Green Hydrogen Infrastructure to Drive Sustainable Solution for Transport Sector in India
Pages: 40-53
Research Paper
Intellectual Capital of Organisations in Kazakhstan: Need for Formation and Vectors of Development
Pages: 54-64
Research Paper
Sales Demand Forecasting in Retail Sector using Transfer Learning
Pages: 65-74
Research Paper
From Profit to Planet: The Rise of Green Entrepreneurship as a Catalyst for Environmental Sustainability
Pages: 75-81
Case Study
Global Giants vs Domestic Champion: Visa, Mastercard, and RuPay in India’s Digital Payments Landscape
Pages: 82-86
Book Review
Marketing 5.0: Technology for Humanity-Book Review
Pages: 87-89